Indian Advertising

I ate lunch at the Mona Lisa and German Bakery Restaurant near the Main Ghat today, ‘dry vegetables’ and plain rice. But the veggies weren’t dry, they were very wet indeed, and when I asked the owner why they were wet he denied the fact vehemently, insisting that they were very dry indeed. I thought a great deal about what he said, and as far as I can tell, ‘dry’ actually means very little spice and the addition of a handful of grit. Then I noticed the advertising slogan used by the cafe opposite.

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